Established in 1996, top selling Platinum 7X delivers an American-made vodka with a smooth, clean and crisp style. With great care and meticulous attention to detail, the Platinum team has been able to craft a truly exceptional vodka, winning back to back Gold Medals at the San Francisco World Spirits Competition. Seven has long been considered a lucky number, but it’s also the smoothest. Distilled seven times from American corn for exceptional purity and a consistently smooth finish, Platinum 7X is perfect for sipping chilled or mixing in cocktails. Or, bring a sleek, blue bottle to your get-together or tailgate for 7X the fun!