Makers Mark Keenland 2021 - The relationship between Maker’s Mark and Keeneland Race Course is a special one. In fact, the first case of Maker’s Mark we ever sold was served at Keeneland in 1958. Maker’s Mark and Keeneland are two Kentucky icons committed to giving back to the community. Since 1997, we have collaborated on an annual commemorative Maker’s Mark bottle to help raise millions of dollars for local charities.